WHEN?
Since 2009
New York, New York
We are both architects but with fine art education background. We’ve been employed in the architectural field for 10 years in various firms in NYC. In 2007 with a more pressing creative impulse, we start exploring commercial venues for our artistic expression.
As an architect you always start with pencil on paper. You need to sketch your ideas and give form to many aspects of a building and the surroundings. Many times your space planning drawings start looking like a cluster of basic geometric shapes following a structure, patterns.
From there, and combined with our fine art education and mind, it all emerged into our pattern paintings, especially the Trees of Life. In a short time and through market research, we’ve spotted the niche and rising trend of alternative guest books, and taking our art into the realm of Weddings and personalized products was only an natural step.
WHY?
A profound passion and joy for color, painting and handcrafting is driving us every day. And a proud to be part of your story, happiness and success, whether our paintings end up as a Ketubah, a perfect gift for a baby shower, a wallpaper, a curtain design, a table runner, artwork or feng shui element.
Over 10k happy customers with 100% satisfaction feedback
Over 25k admirers
WHAT?
We create artwork to put your wedding, anniversary or family celebration in style. Our museum quality artwork and products are made in finest materials, love, and with outstanding handcrafting and painting. It is designed and purposed to be displayed as a centerpiece in your home for years to come, to delight, harmonize, and enhance positive energy of your room, and to bring back the most dear memories of a perfect day.
HOW?
We are constantly inspired by travels, architecture, cherry and plum blossoms, seasons and nature. We love painting. And we love the touch and feel of paper, watercolor, gouache, oil colours, and are not limiting ourselves to one technique. We are dedicated to detail and quality handcrafting throughout our product range.
When we layout a tree or a pattern, we are searching for a prototype and archetype, and for the most relevant shape and exciting colour combination to the human eye. Not an easy task, but so teasing to us.
Our paintings give joy, positive energy, color to the walls, oxygen to your brain, and make your friends jealous. Trees and birds. Two symbols of earth and flight, of rooted and freedom, of building and occupancy. Geometric patterns. The best way to set order, the nature’s way to structure things, like in fractals, like in Pitagora, Fibonacci, Mandelbrot..
WHO?
Elena Berlo
Owner, Fine Artist, Marketing
Elena Berlo is a full time painter blending the family life with her endeavour in fine arts. With a bachelors in Architecture from the University of Bucharest, she continued her artistic education at the Fashion Institute of Technology of NYC, and practiced architecture in well established NYC firms.
Genu Berlo
Creative Director, Maker
Genu Berlo takes the lead role in each project within the studio, and oversees all aspects of the concept, development and production of new and existing products. He also expands his interest beyond illustration into modern and contemporary art making. Genu has a bachelors in Maths, Architecture, and Continuing Education in fine arts at FIT NYC. Prior to inception of this venture, Eugen Berlo worked as architect for the New York City’s most eminent architectural firms, and world’s highly renowned Skidmore, Owings and Merrill (SOM) architectural, planning and engineering company.